Digiday Daily

December 17, 2025

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AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs.

Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key criteria: transparency, money paid to publishers, traffic impact (how much traffic the platform is siphoning away), willingness to license, and the behavior of their crawlers.

TOP STORY

Generative AI

Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals

Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.

OTHER THINGS TO KNOW

It’s not clear what form zero-click search will take in the future — how artificial intelligence may continue to reshape the media ecosystem. Still, there’s reason to be confident that curation is part of the solution. Partner insights from Nexxen.
Go shopping at Printemps and Scent Bar with Global CMO of Assembly, Bria Bryant, as she unpacks the new consumer journey from both a marketing and consumer perspective in this video. Sponsored by MiQ.
If you ask someone in ad tech what makes an ad quality, they’ll likely give the answer: viewable and human. But these barely scratch the surface, and there are signals that tell a fuller story. Partner insights from Browsi.

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MEDIA & PLATFORMS

Marketing on Platforms

‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it's selling that way

YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.

Retail Revolution

As every screen becomes shoppable, attribution problems resurface

As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.

PARTNER INSIGHTS FROM TIVO

How advertisers can utilize the CTV home screen to direct attention

Advertisers who invest in reaching viewers on the CTV home screen are catching consumers at a moment of openness. Done right, CTV home screen ads let advertisers reach viewers where discovery meets intent.

AI Revenue Generation

Lowe’s wants to do more with AI shopping in 2026