For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links.
But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap).
This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.
Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices.
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
