AI agents have become a focal point for media agencies and brands hoping to move AI tech past...
AI agents have become a focal point for media agencies and brands hoping to move AI tech past...
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Tuesday, December 16, 2025
 
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Digiday
Media agencies test AI planning agents, while edging toward buying tools
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across …
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Marketing Dive
The Black Friday trends that will shape retail strategy in 2026
The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a longer, more fragmented …
 
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Search Engine Roundtable
Google Search Live Gets Conversational Language Upgrade With Gemini
On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."
 
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The Ahrefs Blog
Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap).
 
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Social Media Today
TikTok Announces Two Live Events To Drive Interest in Its Streams
TikTok is looking to draw in more live content viewers.
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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Marketing Dive
How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push
CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.
 
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Hubspot
AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns.
 
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Adweek
The 7 Media Trends That Defined 2025
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.
 
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Buffer
How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)
A step-by-step, data-backed guide to help you make YouTube thumbnails that turn scrollers into viewers, along with advice and examples from successful YouTubers.
 
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Hubspot
"AI is bad at being cool"
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of.
 
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CMSWire
Wasn't NPS Supposed to Be All But Gone This Year?
Gartner predicted four years a big decrease in Net Promoter Score use as a CX metric in 2025. But it's hanging around.Continue reading...
 
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Search Engine Roundtable