Speaking at our Newsroom Summit, Steiro outlined how VG has restructured its operations this year. A key goal has been to become more agile, as "modern media must work more like startups," he said.
However, Steiro described these changes only as "conservative" and said that more drastic steps are also needed.
That is why the publisher tasked a small team with a particularly ambitious project: building "a totally new VG." The results, called VGX, is a radical rethink of their news product.
Currently in the beta phase, VGX uses AI agents that extract content from other publications within the Schibsted Media family, break it down into "journalistic atoms," and reassemble it into new formats.
VGX is, above all, an experiment: “Will this work? Probably not. Have we built a killer app that solves all problems? Definitely not,” Steiro said
But he emphasised that such experimentation is necessary for the industry to learn about the habits of young readers and how to use automation in developing new products.
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