Strategies to Improve Public Perception

In today’s climate of growing skepticism toward higher education, standing out for the right reasons has never been more critical or more difficult.

Many colleges face public narratives that question the value and purpose of higher education. But some institutions are rising above the noise and transforming how they communicate, connect, and build trust with their audiences.

Raising Your College’s Profile explores how three very different institutions successfully redefined their public image and offers actionable insights for higher ed leaders ready to reshape perception and boost visibility. Whether your college is tackling enrollment pressures, refining its messaging, or simply aiming to raise its profile, this Chronicle report can help you create the reputation you want.