The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing...
The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing...
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Thursday, December 4, 2025
 
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Digiday
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing Summit.
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Search Engine Roundtable
Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal.
 
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Digiday
How advertisers maximize lead generation during Q5
As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed.
 
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Adweek
Streaming Ratings, Week of October 27: Nobody Wants This Keeps Netflix in First
A sports-heavy week led to no title finishing above a billion viewing minutes.
 
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Social Media Today
Reddit Outlines Direct Product Ads Tips
Some helpful, data-backed pointers from Reddit.
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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Chief Marketer
Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit
Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH). But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room.
 
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Social Media Today
Snapchat Shares Research into Evolving Car Buying Trends
Snapchat could play a key role in driving auto purchases.
 
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CMSWire
How Organizational Fundamentals Deliver Frictionless AI Experiences
Some businesses are struggling to keep up with the new AI-driven workflows and need to adapt their playbooks. It takes good data and a clear vision.Continue reading...
 
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CMSWire
SharpenCX-Ytel Deal Signals New Phase of Contact Center Consolidation
The unified platform blends AI agent workflows, predictive dialing and programmable voice to support enterprise-grade CX.Continue reading...
 
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Chief Marketer
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.
 
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Marketing Dive
American Eagle’s celebrity-led marketing turns sales growth positive
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.
 
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