The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing...
The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing...
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
View in Browser
Thursday, December 4, 2025
 
article image
Digiday
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing Summit.
Read More
 
article image
Digiday
Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Omnicom’s Black Monday saw thousands of jobs cut, and a chosen few put in charge of what is now the world’s largest marketing services group. They face a number of challenges, however.
 
banner image
article image
Social Media Today
LinkedIn Provides Branding Pointers for B2B Businesses | Social Media Today
In order to strengthen your brand prominence, LinkedIn suggests an expanded branding approach, to enhance your presence, including visual identity, thought leadership content and community partnerships.
 
article image
Adweek
Omnicom Unveils New Media Leadership Team After IPG Merger
The new Omnicom Media leadership structure includes only a small group of former IPG executives, according to a document viewed by ADWEEK
 
article image
Search Engine Roundtable
Google Search Bar Adds Upload Image/File That Goes To AI Mode
Google is pushing even more ways directly into AI Mode from the main Google home page's search bar. Now when you select to upload an image or file, it will take you into AI Mode by default.
 
banner image
ON-DEMAND TRAINING
article image
American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
article image
American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
article image
American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
article image
Search Engine Roundtable
Google Ads Launches Products At This Location Link Unit
Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this "relatively new feature" and can show up on listings for service businesses and other types of businesses.
 
article image
Social Media Today
YouTube Highlights Top Trends of 2025, Adds Personal Recaps
An overview of the year that was on YouTube.
 
article image
Adweek
After an AI Backlash, Spotify Wrapped Returns With a More Human Touch for 2025
Spotify rebuilt Wrapped in response to criticism of its use of AI last year.
 
article image
Chief Marketer
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.
 
article image
Marketing Dive
Why Keurig grounded its new brand platform in post-pandemic realities
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
 
article image
Chief Marketer
Career Storytelling in the AI Era: A Survival Skill for PR Pros
You must own your career story before AI or others define it for you.
 
article image