The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing...
The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing...
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Thursday, December 4, 2025
 
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Digiday
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing Summit.
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Adweek
5 Lessons From Disney’s Magical, Talkative Doodle
Gut's Anselmo Ramos reviews Disney's holiday ad
 
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SEMrush Blog
Our Favorite AI-Powered Semrush Features Released in 2025
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize, and measure performance.
 
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Chief Marketer
Let’s Get Real About Agentic AI
As CES approaches, we’re seeing a surge of “agentic AI” announcements across adtech. But does the messaging match the reality? Frans Vermeulen, President of Swivel, separates what’s real from what’s aspirational.
 
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CMSWire
SharpenCX-Ytel Deal Signals New Phase of Contact Center Consolidation
The unified platform blends AI agent workflows, predictive dialing and programmable voice to support enterprise-grade CX.Continue reading...
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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Marketing Dive
Why Keurig grounded its new brand platform in post-pandemic realities
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
 
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Digiday
TikTok Shop sheds bargain-bin reputation as average prices climb across categories
An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.
 
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Adweek
IPG’s Top Media Exec Is Out as Omnicom Merger Shakes Up Leadership Ranks—Read the Internal Memo Here
Eileen Kiernan, the leader of IPG Mediabrands, is stepping down from her role as the firm is absorbed into former rival Omnicom Media.
 
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Chief Marketer
Canela Media Partners With Sprite for Holiday Campaign
Canela Media has partnered with The Coca-Cola Company for Sprite’s new holiday campaign featuring Las Marías, twin sisters who perform regional Mexican music.
 
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Social Media Today
YouTube Shares Top Trends of 2025 and Personal Recaps
An overview of the year that was on YouTube.
 
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Social Media Today
Snapchat Shares Research into Evolving Car Buying Trends
Snapchat could play a key role in driving auto purchases.
 
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