Labubu has powered monster growth for Chinese toymaker Pop Mart and tapped into China's newfound...

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Wednesday, December 3, 2025

Fortune

The year of the Labubu revealed the ‘new consumption’ trend among China’s Gen Z—and now it’s spreading overseas

Labubu has powered monster growth for Chinese toymaker Pop Mart and tapped into China's newfound branding power that could outlast the toy's phenomenon.

Social Media Today

Google Tests Direct Link To AI Mode From Search

Google is looking to make it easier to connect with its AI chatbot experience.

Chief Marketer

DBC: Staying Ahead of the Curve

DBC, a PR and marketing agency specializing in adtech and data insights, has been named to Cynopsis’ inaugural “25 in 25” list, recognized for its forward-thinking approach to helping clients break through a crowded and rapidly evolving marketplace.

Adweek

Boom Goes The Omnicom

After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the […]

Search Engine Roundtable

Google: 100MB Video Won't Have A Noticeable Effect On Your SEO

Google's John Mueller said having a 100MB video file on your home page won't have a noticeable SEO effect. This was his response on a Reddit thread to the concern of having such a weighted-down file on your home page.

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

Search Engine Roundtable

Daily Search Forum Recap: December 2, 2025

Here is a recap of what happened in the search forums today...

Marketing Dive

Columbia challenges flat-earthers as part of bolder marketing revamp

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

Adweek

True Blue: How Levi’s Remains an American Original with Contemporary Cachet

How an iconic global brand stays relevant through culture-led brand growth, data, AI, and disciplined leadership.

Digiday

Publishers, social platforms and commerce media networks are staking their claim to first-party data

Kenneth Suh, Chief Strategy Officer, Nexxen For years, brands and agencies have regarded their first-party data as the ultimate asset for navigating the complexities of a privacy-first, post-cookie digital ecosystem.

Duct Tape Marketing

Using AI to Convert More Leads and Save Time

Using AI to Convert More Leads and Save Time written by John Jantsch read more at Duct Tape MarketingListen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of...

Digiday

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.

Social Media Today