This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025...
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025...
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Monday, December 1, 2025
 
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Digiday
Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and …
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Search Engine Roundtable
Daily Search Forum Recap: November 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.We had a lot, I mean, a lot of Google search ranking volatility this week - a Thanksgiving Google update...
 
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Search Engine Roundtable
Google Ads Advisor May Take Context From Other MCC Client Chats
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago.
 
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Digiday
In Graphic Detail: CMOs at a crossroads of power and proof
CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the …
 
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Marketing Dive
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
 
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Seth's Blog
The shard moment of transition
Seth Godin's Blog on marketing, tribes and respect
 
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Fortune
From Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names
Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they are saviors or vampires.
 
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Marketing Week
Aldi’s Kevin the Carrot overtakes Sainsbury’s as the most recognised Xmas ad, study finds
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos data.Source
 
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Marketing Week
It’s time to bring back guerrilla marketing
Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.Source
 
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Seth's Blog
Build a better alternative to Black Friday
Seth Godin's Blog on marketing, tribes and respect
 
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Fortune
Lab-grown diamonds are crushing this African economy that was built on natural stones
In September, Botswana’s national statistics agency reported a 43% drop in diamond output in the second quarter, the steepest fall in the country’s modern mining history.
 
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Adweek
Woodland Critters Become Music Video Creators In Apple’s Holiday Ad
Apple's holiday ad unites a cast of puppet woodland creatures in an ode to friendship
 
EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Strategic Plan

In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. 

 
SPONSORED WEBINARS
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American Marketing Association
Skills and Tools Marketers Need to Win in 2026

Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.

 
 
American Marketing Association
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American Marketing Association
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