Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos...
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos...
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Monday, December 1, 2025
 
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Marketing Week
Aldi’s Kevin the Carrot overtakes Sainsbury’s as the most recognised Xmas ad, study finds
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos data.Source
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Search Engine Roundtable
Google Ads Advisor May Take Context From Other MCC Client Chats
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago.
 
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Fortune
Shoppers are underwhelmed by deals and crowds on Black Friday
“It feels like less than a normal Saturday,” said one woman in the Atlanta area.
 
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Seth's Blog
Build a better alternative to Black Friday
Seth Godin's Blog on marketing, tribes and respect
 
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Digiday
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of …
 
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Fortune
From Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names
Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they are saviors or vampires.
 
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Digiday
As Black Friday nears, fake apologies from brands are all over Instagram
This story was first published by Digiday sibling ModernRetail Call it an untraditional apology tour. In the days leading up to Black Friday, brands …
 
Search Engine Roundtable
Daily Search Forum Recap: November 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.We had a lot, I mean, a lot of Google search ranking volatility this week - a Thanksgiving Google update...
 
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Seth's Blog
Two kinds of useful specifications
Seth Godin's Blog on marketing, tribes and respect
 
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Marketing Week
It’s time to bring back guerrilla marketing
Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.Source
 
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Marketing Dive
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
 
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Marketing Dive
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
 
EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Strategic Plan

In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. 

 
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American Marketing Association
Skills and Tools Marketers Need to Win in 2026

Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.

 
 
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