Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos...
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos...
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Monday, December 1, 2025
 
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Marketing Week
Aldi’s Kevin the Carrot overtakes Sainsbury’s as the most recognised Xmas ad, study finds
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos data.Source
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Digiday
Instacart tripled its smart cart store count this year
This story was originally reported on sister site, Modern Retail. Instacart’s smart carts are in triple the number of stores this year than they were …
 
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Digiday
As Black Friday nears, fake apologies from brands are all over Instagram
This story was first published by Digiday sibling ModernRetail Call it an untraditional apology tour. In the days leading up to Black Friday, brands …
 
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Marketing Week
It’s time to bring back guerrilla marketing
Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.Source
 
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Adweek
Woodland Critters Become Music Video Creators In Apple’s Holiday Ad
Apple's holiday ad unites a cast of puppet woodland creatures in an ode to friendship
 
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Seth's Blog
The shard moment of transition
Seth Godin's Blog on marketing, tribes and respect
 
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Fortune
Lab-grown diamonds are crushing this African economy that was built on natural stones
In September, Botswana’s national statistics agency reported a 43% drop in diamond output in the second quarter, the steepest fall in the country’s modern mining history.
 
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Marketing Dive
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
 
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Search Engine Roundtable
OpenAI Scales Up Crawling & Bots For The Holidays
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Merj noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.
 
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Fortune
Shoppers are underwhelmed by deals and crowds on Black Friday
“It feels like less than a normal Saturday,” said one woman in the Atlanta area.
 
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Search Engine Roundtable
Search News Buzz Video Recap: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All
We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries...
 
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Marketing Dive
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
 
EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Strategic Plan

In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. 

 
SPONSORED WEBINARS
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American Marketing Association
Skills and Tools Marketers Need to Win in 2026

Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.

 
 
American Marketing Association
130 E. Randolph St., 22nd Floor, Chicago, IL 60601
American Marketing Association