Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos...
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos...
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Monday, December 1, 2025
 
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Marketing Week
Aldi’s Kevin the Carrot overtakes Sainsbury’s as the most recognised Xmas ad, study finds
Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos data.Source
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Fortune
Shoppers are underwhelmed by deals and crowds on Black Friday
“It feels like less than a normal Saturday,” said one woman in the Atlanta area.
 
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Search Engine Roundtable
Google's Sundar Pichai Monitors X On Launch Days For Feedback
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty active on launch day trying to understand what's working."
 
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Digiday
Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and …
 
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Marketing Dive
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
 
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Search Engine Roundtable
Google AI Overviews Showcases Events With New Results
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.
 
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Digiday
As Black Friday nears, fake apologies from brands are all over Instagram
This story was first published by Digiday sibling ModernRetail Call it an untraditional apology tour. In the days leading up to Black Friday, brands …
 
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Marketing Week
Massive Marketing Quiz raises over 200,000 for charity
You can still get involved by bidding on an online auction that runs until 13 December.Source
 
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Adweek
Woodland Critters Become Music Video Creators In Apple’s Holiday Ad
Apple's holiday ad unites a cast of puppet woodland creatures in an ode to friendship
 
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Marketing Dive
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
 
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Fortune
From Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names
Brand management companies are gobbling up beloved brands from Martha Stewart to Dockers—but views are split on whether they are saviors or vampires.
 
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SEMrush Blog
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
 
EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Strategic Plan

In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. 

 
SPONSORED WEBINARS
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American Marketing Association
Skills and Tools Marketers Need to Win in 2026

Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed.

 
 
American Marketing Association
130 E. Randolph St., 22nd Floor, Chicago, IL 60601