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| The Steam Machine uses the same OS as the Steam Deck (Valve) |
Valve has revealed that the upcoming Steam Machine will be priced similarly to a gaming PC, not a traditional console, as the company will not subsidize hardware costs. With this strategy, Valve aims to prioritize power and build quality, positioning the Steam Machine as a premium product, said Pierre-Loup Griffais, Valve's hardware director.
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Consumers are increasingly frustrated with rising prices for streaming services, with the average monthly spending jumping from $48 to $70, Deloitte reports. Streamers cite rising production costs and investments in premium content, such as live sports, as the reason for the uptick in subscription prices. These increases have led many consumers to reassess their streaming budgets, with some opting for ad-supported plans or bundling services to reduce costs.
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Microsoft is bringing the Full Screen Experience from the Xbox Ally and Ally X to all Windows 11 handheld devices, offering a touch- and controller-friendly interface for the Xbox PC app. The feature integrates multiple game marketplaces, uses fewer system resources and will roll out to more Windows 11 devices via the Xbox and Windows Insider programs.
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While 88% of consumer app marketing spend stays locked in walled gardens like Google and Meta, users are spreading their time across 3 million independent apps. Marketers who follow this shift see up to 214% ROAS improvements—but most budgets haven't caught up yet. Access the insight
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T-Mobile has introduced the "Switching Made Easy" app to simplify the process of switching from AT&T and Verizon. The app, powered by AI and integrated into the T-Life app, aims to complete the switch in 15 minutes by automating backend processes. The initiative addresses the complexity of switching family plans, which often involves multiple lines and service levels.
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