Consumer Technology Association SmartBrief
Plus: Deadline Extended: CTA Match Program
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November 24, 2025
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Valve heats up gaming with PC specs on Steam Machine
 
The Valve Steam Machine on a table
The Steam Machine uses the same OS as the Steam Deck (Valve)
Valve has revealed that the upcoming Steam Machine will be priced similarly to a gaming PC, not a traditional console, as the company will not subsidize hardware costs. With this strategy, Valve aims to prioritize power and build quality, positioning the Steam Machine as a premium product, said Pierre-Loup Griffais, Valve's hardware director.
Full Story: Digital Trends (11/23)
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Unlock Your Local Edge Now
Your competitors are already optimizing for AI-driven discovery. Don't get left behind. Discover what defines local search success across 500+ brands and 51K locations. Read the report.
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Smart Home
 
Consumers reassess streaming budgets as prices rise
Consumers are increasingly frustrated with rising prices for streaming services, with the average monthly spending jumping from $48 to $70, Deloitte reports. Streamers cite rising production costs and investments in premium content, such as live sports, as the reason for the uptick in subscription prices. These increases have led many consumers to reassess their streaming budgets, with some opting for ad-supported plans or bundling services to reduce costs.
Full Story: Los Angeles Times (tiered subscription model) (11/21)
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Ultrahuman detects snores, adjusts the room for better sleep
Wareable (11/24)
 
 
Google sets move-out date for Assistant in the smart home
Android Police (11/24)
 
 
IKEA puts price tags on smart home lineup ahead of 2026 debut
T3 (11/21)
 
 
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Gaming
 
Microsoft goes full screen on Windows 11 handhelds
Microsoft is bringing the Full Screen Experience from the Xbox Ally and Ally X to all Windows 11 handheld devices, offering a touch- and controller-friendly interface for the Xbox PC app. The feature integrates multiple game marketplaces, uses fewer system resources and will roll out to more Windows 11 devices via the Xbox and Windows Insider programs.
Full Story: Engadget (11/20)
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"The Simpsons" take over Fortnite
The Hollywood Reporter (11/23)
 
 
GeForce gives new Chromebooks a Fast Pass to 2K ad-free games
The Verge (11/20)
 
 
Game gifting arrives on Epic Games Store with rewards perks
PC Gamer (11/18)
 
The 88% Budget Trap Costing App Marketers Growth
While 88% of consumer app marketing spend stays locked in walled gardens like Google and Meta, users are spreading their time across 3 million independent apps. Marketers who follow this shift see up to 214% ROAS improvements—but most budgets haven't caught up yet. Access the insight
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Tech News
 
T-Mobile app aims to streamline customer switching
T-Mobile has introduced the "Switching Made Easy" app to simplify the process of switching from AT&T and Verizon. The app, powered by AI and integrated into the T-Life app, aims to complete the switch in 15 minutes by automating backend processes. The initiative addresses the complexity of switching family plans, which often involves multiple lines and service levels.
Full Story: Fierce Network (11/21)
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