Good morning. Intuit’s momentum is being driven by a robust strategy, deep investments in AI, and now a new partnership with OpenAI.
The fintech company—maker of TurboTax, Credit Karma, and QuickBooks—this week announced a new multiyear contract, worth over $100 million, with OpenAI. The partnership brings Intuit’s platform capabilities directly into ChatGPT. “Hundreds of millions of people are engaging with large language models every week,” Sandeep Aujla, EVP and CFO at Intuit (
No. 258 on the Fortune 500), told me. The collaboration allows Intuit to meet customers where they are, Aujla said. By building experiences inside OpenAI’s platform, Intuit aims to help people receive more insightful, personalized, and actionable financial advice—right in the moment and context they need it.
Take TurboTax, for example. Through the new integration, customers can ask ChatGPT tax-related questions, such as how to access their refund early to cover a major expense. They’ll receive responses tailored to their financial situation. “With the depth of our data, we can connect users to the right solutions, whether it’s filing early or accessing customized loan options via Credit Karma,” Aujla explained.
This deeply personalized approach is not only about serving existing customers but also about attracting new ones to Intuit’s platform. “We have 100 million customers on our platform; OpenAI has about 800 million weekly active users,” Aujla said. “Our teams are working together, thinking about what these experiences could look like.”
In a very tangible way, it’s also about powering prosperity for people, Aujla said. “We can give them authentic, tangible advice based on their unique situation.”
Data privacy and trust remain core pillars of the strategy, he emphasized. “It’s the customer’s data, and it remains on our platform,” he added. “Our standards for stewardship haven’t changed one bit.”
When it comes to measuring the success of the OpenAI partnership, Intuit’s approach is consistent: engagement, deeper relationships, and new customer growth remain key metrics. “This is simply a new door into the Intuit platform,” Aujla said.
A longtime bet on AI continues to shape Intuit’s futureIntuit reported its Q1 2026 earnings on Thursday, with
revenue reaching $3.9 billion—up 18% year-over-year and beating analyst expectations. It’s all about executing a consistent strategy, Aujla said. Platform adoption, especially for AI-powered, done-for-you experiences like TurboTax Live Assisted, continues to resonate, with assisted TurboTax revenues at 51%. Intuit’s “money offerings” are also thriving, including bill pay, and midmarket sales are strong, with related revenues up 40%.
Aujla cites “early green shoots” in Mailchimp’s mid-market expansion, driven by new product launches, a scaled-up salesforce, and a renewed marketing push. The company is targeting double-digit growth by year-end, with optimism heading into spring, he said.
Reflecting on how Intuit has navigated a year of economic uncertainty, Aujla credits the company’s “culture of focusing on what matters most” and a strategy that’s both rigorous and forward-looking. The company’s operating system pushes leadership to debate what drives customer prosperity—not just over the next three years, but over the next decade, he said.
“We declared AI as the key to our strategy back in 2018—way before other people started talking about AI and it became fashionable,” Aujla said. This long-term vision helps Intuit remain indispensable, regardless of the external climate, he said. “We’re not a nice-to-have. We’re a must-have for both businesses and consumers,” Aujla said.
Looking toward 2026, Aujla’s top priority is helping 100 million customers “make the best financial decisions based on their unique positions.” Despite mixed narratives across the broader economy, Intuit’s data suggests stability—and the company remains laser-focused on delivering value and setting up customers for the best possible year ahead, he said.
Have a good weekend.
Sheryl Estradasheryl.estrada@fortune.com