
Guide to Extended Warranties

For years, extended warranties carried a reputation as a pushy upsell. But that image is fading. Today, many customers actively seek out protection plans for their devices, appliances, and gadgets. It makes sense—electronics are more essential to daily life than ever before, and failures, accidents, or simple wear and tear can create major disruptions. Having an extended warranty offers peace of mind that resonates with buyers.
This special supplement from TWICE features the latest news on extended warranties for CE retailers.
Stories include:
• Extended Warranties: A Smart Play For Independent Retailers
• Ironwood Warranty Group Partners With Bolt/C Spire
• SureBright Introduces First Whole-System Extended Warranty For Custom Installers
• Allstate Protection Plans Partners With Staples Canada For Trade-In Program
• Get To Know Mulberry
|