Hi there,

On Friday, December 5, join me live at EMARKETER’s Commerce Media 2026 Kickoff to get ahead of what’s next.

I will open the event, alongside my colleague and Principal Analyst Max Willens, with a look at the big forces reshaping the space: how social and retail media are converging, what’s driving in-store and off-site innovation, and the toughest cross-functional hurdles retailers still face.

We’ll dig into how budgets are moving, how brands are using first-party data smarter, and how stronger measurement will redefine performance in the new year. Then, I’ll sit down with Roundel’s Shawn McGahee for a candid fireside chat on commerce media trends for 2026. 

You’ll also hear from senior marketers at Kellanova, Every Man Jack, Publicis Commerce, and PHD Media, along with new insights from EMARKETER’s Ad Buyer Insights Survey—and a few ideas we think will surprise you.

Let’s kick off 2026 with clarity.

👉 Register here 

See you there,
Sarah Marzano
Principal Analyst
EMARKETER

Thank you to our sponsors Roundel, LiveRamp, and Mirakl.

Partner with us to bring industry insights to life at an EMARKETER Summit event. Let’s talk.