Digiday Daily

November 17, 2025

Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentivizing sellers to pay up.

TOP STORY

Marketing on Platforms

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

The platform has shared a plethora of incentives, to motivate sellers to spend more money.

OTHER THINGS TO KNOW

Consumer attention is at its peak post-purchase, and savvy brands are using the moment as an opportunity to capture revenue. Partner insights from Fluent.
Measurement is more challenging than ever for modern marketers. Learn new measurement strategies to optimize ROI in this virtual session on Nov. 18 at 1 p.m. ET, or watch on demand. Partner insights from Epsilon.
Rethinking border segments — adjacent audiences with overlapping motivations — helps brands reach new buyers and capture incremental demand. Partner insights from Urban Science.

MARKETING

Marketing on Platforms

How Amazon aims to do more with less

Amazon’s campaign manager overhaul is designed to fix what advertisers disliked most about its DSP.

The Creator Economy

Influencer partnerships expand, though unevenly across the creator economy

The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.

PARTNER INSIGHTS FROM NEXXEN

Why publishers should shift from clicks to curation

It’s not clear what form zero-click search will take in the future — how artificial intelligence may continue to reshape the media ecosystem. Still, there’s reason to be confident that curation is part of the solution.

A MESSAGE FROM DIGIDAY EVENTS

Seven seats left for the Digiday Programmatic Marketing Summit

Join us for the Digiday Programmatic Marketing Summit, December 1-3 in New Orleans, where we will unpack the forces reshaping programmatic advertising — from agentic ad-buying and AI-powered attribution to the latest automated overhauls of internal workflows. Secure your seat while passes remain.

Generative AI

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

Marketing services companies are rushing to answer clients’ zero-click queries. The jury’s out on whether clients will pay for those answers, however.

PARTNER INSIGHTS FROM PADSQUAD

How marketers are recentering ad quality and relevance

Now that campaigns can accommodate mid-flight changes — adjusting visual sequences, calls to action or tone based on audience engagement — advertisers can treat creative as a dynamic asset, not a fixed deliverable.