I see this all the time on Twitter.
Someone posts: "Building is cooked. Distribution is everything now."
But then I click their profile.
No link in bio to any projects.
Nothing in their timeline about what they're building.
Zero evidence they've shipped anything.
Look, I get it.
Distribution matters. Marketing matters. Strategy matters.
But you know what matters MORE?
Building something.
You can't distribute something that doesn't exist.
You can't market a product that's not live.
Nothing matters until you actually build and ship something.
I've seen too many people spend months obsessing over:
"How do I get users?"
"What's the best marketing channel?"
"Should I do SEO or paid ads?"
But they haven't built anything yet.
Here's the reality:
You gotta start by at least building SOMETHING.
Doesn't have to be perfect.
Doesn't have to solve world hunger.
It just has to exist.
Because once it exists, everything else becomes easier.
You can share it with people and get real feedback.
But if you never build anything?
You're just another person talking about business instead of doing business.
