Try WrapPRO for free for two weeks! If you’ve been wanting to check out our full coverage, now’s the time.Greetings!Netflix House, the streamer's mash-up of an amusement park and carnival, is aiming to shake up the theme park world, and it couldn't come at a more fortuitous time. Its launch comes as ticket prices for theme parks like Disneyland and Universal Studios regularly hit triple digits and keep rising (a Disney World day pass costs $199). There's been a lot written about how these parks are more clearly targeting wealthier consumers with pricey add-ons and perks, all while pricing out the middle class. So it's refreshing that Netflix House is free to enter, although you have to pay for attractions like miniature golf and an escape room — all themed around its top IP like "Wednesday," "Stranger Things" and "One Piece." It's a big bet on in-person experiences for a streamer that's traditionally been focused on getting you to stay on your couch and in front of a screen. But Netflix has already been breaking some of its historical norms, from embracing live sports to warming up to the theatrical experience. One aspect that our Kayla Cobb highlights is Netflix's decision to place Netflix House in King of Prussia, Penn., about 20 miles northwest of Philadelphia. The intentional decision to go outside of a major hub like New York City or Los Angeles makes it more of a destination, and could be a winning strategy if it expands to more Middle America cities. “It’s important for us to be accessible to the fans. We don’t want you to have to hop on a plane,” Greg Lombardo, vice president of live experiences at Netflix, told TheWrap. The streamer is planning to open a second location in Dallas in December and a third in Las Vegas in 2027. Roger Cheng 
Netflix House is banking on its flexible setup and ability to change its attractions based on what's trending to ensure the experience doesn't get played out... 
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