GenAI is in your inbox, your search results, your Zoom meetings—and soon, maybe, your car. GM recently became the latest automaker to announce plans to introduce an AI chatbot powered by Google Gemini, joining others in the industry that see opportunities to jump on the hype train and personalize the in-vehicle experience. “You’ll be able to draft and send messages by voice, get personalized suggestions for a stop or what to do, or even have a productive chat to prepare for a meeting,” Dave Richardson, GM’s former SVP of software and services engineering, said during an event in October. “And in the future, we will introduce our own AI, fine-tuned to your vehicle. Think of this as an assistant. It’s going to anticipate your needs, offer timely help, and make every journey more personal and more enjoyable.” “It will precondition your vehicle based on your schedule, optimize routes and errands around your business hours, enhance safety, coach you through a parallel park, or even teach you how to use SuperCruise,” he added. “This is how we unlock the full potential of the car, which you’ll be able to control with privacy and safety top of mind.” Industry trend: In a recent analysis, S&P Global Mobility projected that the number of light-duty vehicles with GenAI chatbots will grow from 2.7 million in 2024 to nearly 28 million by 2031. “We’re getting a lot of questions around it. I think all OEMs are definitely looking at this,” Anna Buettner, a principal analyst with S&P Global Mobility, told Tech Brew. “But the integration has to make sense. If the connection is lost while you’re driving, that’s super frustrating. You don’t want to add one more frustrating thing to the user experience.” Keep reading here.—JG |