Digiday Daily

November 10, 2025

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Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say.

At least five creators (ranging in follower size and content type) Digiday spoke with confirmed no such clauses have been added to their brand deals this year. Those clauses could include usage rights limiting a brand’s ability to use a creator’s synthetic name, image and likeness, or curbing creators’ AI tool usage in creative assets without disclosing use.

TOP STORY

The Creator Economy

Brands and influencers are not including intellectual property clauses addressing AI in their deals

AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.

For years, advertisers have focused on whether ads are viewable and human when assessing their impact. But five signals help tell a fuller story. Partner insights from Browsi.
A single-provider model dominates identity infrastructure, leaving gaps in customization. A more effective approach defines a strategic identity core and surrounds it with composable extensions. Companies retain provider control as they evolve their identity stacks. Partner insights from Adstra.
Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search. Partner insights from name.com.

MARKETING

Generative AI

AI agent developers have become adland’s in-demand role

Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They’re up against a lot of competition for that talent.

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Brands in Culture

Brands and retailers are already rushing to capitalize on World Cup fever

While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.

PARTNER INSIGHTS FROM BLIS

How omnichannel orchestration is driving ad performance

With signal loss accelerating and traditional identifiers eroding, marketers can’t afford to rely on stitched-together strategies.

PARTNER INSIGHTS FROM META

How Meta helps Ridge Wallet and Rhoback measure through incrementality

Incrementality is the measure of value generated by a marketing investment, beyond what would have happened without it. For Meta, incrementality is a key part in how the company talks to marketers.