Digiday Daily

November 07, 2025

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The Associated Press has quietly retooled for the AI era – structuring its archive so enterprise LLMs can reliably ground, cite and pay for decades of reporting.

The news organization has spent the last nine to 12 months making its tens of millions of content assets across text, video, photos and audio formats, machine-readable for LLMs to assimilate easily.

TOP STORY

AI Revenue Generation

AP makes its archive AI-ready to tap the enterprise RAG boom

It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,

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Blockboard CEO Matt Wasserlauf spoke with Digiday about how marketers are driving growth through smarter, more accountable programmatic CTV buys. Partner insights from Blockboard.
B2B marketers can follow the lead of publishers like Her Campus and add micro-interactions like sliders or quizzes to case studies or solution pages to turn passive viewers into active participants. Partner insights from Ceros.

MEDIA & PLATFORMS

Generative AI

Inside Reuters' agentic AI video experiment

Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

The holiday season, optimized

There’s no place like Disney Campaign Manager for the holidays. Launch, measure and optimize from one easy dashboard while running campaigns alongside the shows, sports and movies audiences love. Track status, budgets and performance in real time, giving you complete transparency and control. As the year wraps up, every impression counts. Disney Campaign Manager makes it simple to deliver precision and impact so you can end Q4 by unwrapping real success for your clients.

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Member exclusive

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon's benefit

Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.

PARTNER INSIGHTS FROM CONTENTFUL

How effective content management turns chaos into control

Eighty-one percent of marketing and technology executives said a lack of centralized oversight leads to inconsistent branding in regions. Embracing a holistic approach to content management curbs chaos and provides control.

PARTNER INSIGHTS FROM TEENVOICE

Teens’ essential shopping habits that marketers need to know

At least 70% of teens do additional research before making a purchase, according to a TeenVoice survey. They weigh price, quality and social proof before making a purchase.