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As marketing budgets spread across streaming, social, retail media, and beyond, the need for reliable cross-channel measurement has never been higher. The brands that win are the ones who can connect performance dots across every platform—and prove what’s really working.

In “Marketing Attribution in the Multiplatform Era,” you’ll see how top marketers are rethinking metrics, data, and ROI. Learn what success looks like when audiences move fluidly across channels—and why clear measurement is the key to staying ahead.

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Dive into the insights,
EMARKETER Editors

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