Earlier this year, we covered that Google's AI Overviews are killing click-through rates from the...
Earlier this year, we covered that Google's AI Overviews are killing click-through rates from the...
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Thursday, November 6, 2025
 
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American Marketing Association
Research Insight | Memes in Marketing: Act Fast or They’ll Backfire
Read more about Research Insight | Memes in Marketing: Act Fast or They’ll Backfire - from American Marketing Association
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Copyleaks
How AI and Plagiarism Threaten Media Integrity and Profitability

Combat the dual threats of AI-generated content and plagiarism that are eroding audience trust and exposing your brand to financial and legal risks. Download the essential new Copyleaks guide to learn how to safeguard your intellectual property, protect revenue streams from piracy, and implement an enterprise-ready content solution for authenticity and reputation protection.

 
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Search Engine Roundtable
Report: Google AI Overviews Continue To Drive CTR Downwards
Earlier this year, we covered that Google's AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.
 
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Social Media Today
Getty Loses Legal Case Over Generative AI Copyright Infringement
The legal technicalities of generative AI remain fairly loose in many respects.
 
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Adweek
Gap Builds on Viral Momentum With a Multigenerational Holiday Choir
Gap brings back its holiday choir with a bigger, multigenerational cast
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Adweek
BRANDWEEK: Why Brooklyn Beckham Didn’t Put His Name on Cloud23 Hot Sauce
The founder of fast-growing condiment brand Cloud23 shares why he avoided splashy marketing and how Whole Foods came calling.
 
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Clickz
How Beauty Brands Are Turning Buzz Into Real Commerce
At Beauty Connect LA 2025, Melissa Burdick and Riku Laitasalo from Pacvue, and Calvin Lammers from Nécessaire explored how cultural trends are evolving into measurable sales performance and how the future of discovery commerce depends on context,...
 
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CMSWire
Rethinking Your AI Strategy
AI can be integrated into your existing systems; you don’t have to rip-and-replace. But successful AI implementation needs to be done thoughtfully.Continue reading...
 
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Harvard Business Review
Research: When Are Customers Willing to Try a New Technology?
Marketers need to meet people during unexpected pockets of free time.
 
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Social Media Today
WhatsApp Launches Official Apple Watch App
Now you can keep up with your WhatsApp chats while on the go.
 
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Clickz
Secrets to Brand Resilience: How Purpose, Process, and People Keep Beauty Brands Standing Strong
Resilience has become beauty’s quiet competitive edge.
 
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Chief Marketer
Disney-YouTube TV Still Fighting Ahead of MNF, Elections
The latest beef between Disney and YouTube TV lasted through its first weekend, with ESPN and other channels dark on the platform since late Thursday.
 
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EVENTS & LIVE TRAINING