(Photo: Jakub Porzycki/NurPhoto/Getty Images)Jakub Porzycki/NurPhoto/Getty ImagesWhat’s the sweet spot for a laptop these days: $500? $750?
Surely no more than $1,000, right?
You can imagine why that might be a problem for Apple, whose MacBooks start at $999.
In a bid to win more business, the company is reportedly working on a lower-cost laptop to rival the onslaught of Chromebooks and starter Windows PCs on the market.
According to
a new Bloomberg report, the device—which targets “students and casual users”—would be powered by an iPhone chip and arrive in the first half of next year.
How low could Apple go? “Well under $1,000” is all the report would say. (It’s worth noting that today’s non-Pro iPads start at $350, $500, and $600.)
Apple previously sold an older version of its MacBook Air for about $700—$600 on sale—at Walmart to no doubt test the market. This new device, reportedly codenamed J700, would have similar aims but with a new design (and presumably narrower profit margins).
Apple controls about 9% of the global PC market, per IDC, but triple that share in the mobile category. If it can convince its iOS customers to trade their PCs for MacBooks? Well, that’s the ticket.
—AN