RelationshipsFrom Main Feed to Main SqueezeWhat’s going on: The app you swore you’d never open again — yes, that one your uncle keeps oversharing on — is suddenly the quiet winner of the dating game. Facebook Dating, launched in 2019, now boasts more than 21 million daily users (outpacing Hinge’s 15 million) at a time when other apps are starting to stall, according to The New York Times. The biggest draw? It feels more real. Users can see who someone actually is — mutual friends, shared interests, even that rock climbing friend-of-a-friend from college — instead of discovering mid-date that a “chill, outdoorsy vibe” was AI-generated. Maybe a little context might be the new secret to connection. What it means: Even if Facebook’s feed has become white noise, Marketplace and Dating are keeping the platform relevant in 2025. The New York Times said it was “mostly popular with people over the age of 30” (which feels like a mildly offensive cutoff for “old”). But the company also reports nearly 2 million active US users in their 20s, with hundreds of thousands joining monthly. Like most apps, scams still pop up — as one user told The NYT, "Many of the people on there are looking for money, or drugs, or a sugar daddy. But some of them are like me, looking for love.” Still, after enough AI bros and human catfish, a platform that comes with some receipts could be worth a try. If nothing else, it’s a promising start…at least until the chat starts. Related: If Dating Apps Aren’t Your Thing...How About an AI Matchmaker? (NYT Gift Link) |