CultureSave the Date, She's Chasing a PRWhat's going on: Influencers, celebrities, and 20-somethings going through quarter-life crises all descended on New York City this past weekend to *voluntarily* run 26.2 miles. Even though social media loves to tease people who post their Strava runs, finishing a marathon is no small feat. It takes months of training and dedication. That’s why so many runners now treat race day like a full-blown celebration — sending save-the-dates, hosting watch parties, and creating race registries. Because only one thing can make crossing the finish line sweeter: knowing your friends and family are there to support you. What it means: If it looks like some runners put as much effort into race day as others do into weddings or baby showers, that’s because they do. As one runner explained it: “I just remember thinking to myself, ‘Well, I’m not doing some of those things, but I am running a marathon.” We wouldn’t be surprised if a Leo started this trend. Runners know that asking friends to travel can be a big ask (especially with marathon traffic), but they hope bachelorette-style gift bags make up for it. Nothing says thank you like a water bottle or sweet treat. After all, people now spend small fortunes just to attend weddings — why shouldn’t the marathon crowd get their moment too? Related: All of the NYC Marathon Photos That Aren’t on IG (NYT Gift Link)  |