This issue of EMARKETER Chart of the Day is made possible by DoorDash. Connect your brand with shoppers who are already in buying mode. With DoorDash Ads, you can reach customers as they decide what to order—and what to try next. Drive awareness and sales where intent meets action. Learn more. |
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OCTOBER 23, 2025 |
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Key stat: Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers, according to October data from CivicScience. |
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Beyond the chart: |
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Over half (51%) of Big Deal Days shoppers make a purchase for personal or household use, 36% purchased holiday gifts, and 23% purchased Halloween decor/costumes/candy, reported CivicScience.
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The October event was forecasted to generate $8.84 billion in US ecommerce sales for Amazon, marking an 8.8% increase YoY, according to a May EMARKETER forecast. |
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Use this chart: If you're in ecommerce or retail marketing, don’t just focus on utility-based messaging. Play up the fun. Highlight novelty items, limited-time bundles, or playful product descriptions to capture the "just browsing" crowd, especially during deal-heavy events. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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