Hi there,

Almost half of marketers say unifying their martech and adtech stacks has improved attribution and measurement, according to new data from EMARKETER and Zeta Global. That means they can act faster and spend smarter.

Download our new research report to see how integration is reshaping marketing performance. Read how brands like Coca-Cola, Pep Boys, and Interpublic Group are making it happen, learn why AI and privacy are accelerating the move to unify, and more.

Best,
Arielle Feger
Senior Analyst, Media Content
EMARKETER 

Created in partnership with Zeta Global