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OCTOBER 22, 2025 |
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Which brand will become the first to launch shoppable ads on Twitch? |
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A) Lego B) e.l.f Cosmetics C) Poppi D) Nike |
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TOP STORY |
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Keeping shoppers engaged takes more than clever campaigns; it requires constant reinvention. In a recent Path to Purchase Institute webinar, experts from Dreyer’s Grand Ice Cream and Spark Foundry discussed how staying fresh, setting clear objectives, and moving quickly can help brands build lasting connections in a fickle marketplace. |
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IN THE NEWS |
As search evolves beyond Google, retail media becomes new discovery hub. According to our Q3 US ad spend forecast, total US search ad spending will climb 9.9% in 2025 to $142 billion, but the gains will no longer belong primarily to Google. Read online |
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Other headlines: |
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Latin America reclaims its spot as the world’s fastest-growing ecommerce market. Easing inflation, stronger wage growth, and steady employment will sustain consumer spending. Read online
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Airbnb takes cautious approach to AI as rivals rush in. Airbnb has yet to embed generative AI as deeply into its platform as its competition, but it is moving toward “becoming an AI-first application,” said its CEO. Read online
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Amazon reportedly plans to replace 500,000 jobs with robots to cut costs and speed delivery. The strategy targets what matters most to shoppers: 1 in 5 consumers say delivery speed is the most important factor when buying online, per Ipsos. Read online
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Coca-Cola leans into wellness with zero-sugar momentum. While others in the CPG industry scramble to keep up with shoppers’ health-conscious behaviors, Coca-Cola is well-equipped to meet the moment. Read online | | | |
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ANALYSIS |
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Streaming TV has reached several critical tipping points that signal a fundamental shift in how consumers watch content and how advertisers must approach this evolving landscape. |
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"The rise of viewing on streaming and connected TV in particular has been incredible," said Dina Liu, TikTok's global head of brand product marketing, during a session at EMARKETER's Future of Digital Summit. "The latest stat we just saw is that it's actually overtaken linear for the first time, which is an incredible milestone for streaming." |
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PODCAST |
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In this episode, we discuss leading with data versus trusting your team’s creative instinct, how to stand out on social media, and how shopper expectations changed. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram."Behind the Numbers" is made possible by Fetch. |
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