The future of grocery shopping is about blending online convenience with in-store experiences. Discover how advertisers can prepare with this immersive experience in partnership with Amazon Ads. |
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OCTOBER 22, 2025 |
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What percentage of all creators use AI in their workflow? |
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A) 24% B) 32% C) 44% D) 56% |
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TOP STORY |
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Roku City, the animated screensaver that greets Roku users as they decide what to stream, just hosted its first original video content: A concert with Demi Lovato. |
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With competition heating up across CTV, platforms are monetizing every corner of their media. Our analyst Emmy Liederman breaks down the cultural significance of Roku City, Roku’s need for audience engagement, and what launching a concert inside a screensaver says about the state of entertainment. |
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IN THE NEWS |
Netflix’s strong Q3 earnings come from its maturing ad offerings. The company stated that it is on track to double its ad revenues in 2025, claiming Q3 was its strongest quarter yet for ad sales. Read online |
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Other headlines: |
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As search evolves beyond Google, retail media becomes new discovery hub. Search advertising is entering a new era where Amazon and other retail media players are reshaping how discovery and intent are monetized. Read online
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Warner Bros. Discovery considers a sale that could alter the video landscape. The HBO, CNN, and Warner Bros. movie studio owner stated it would expand its strategic review based on “unsolicited interest from multiple parties." Read online | | | |
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INDUSTRY VIEWS |
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Influencer marketing is moving beyond likes and impressions. Awin’s Adam Weiss chats with EMARKETER’s Minda Smiley about how performance-based partnerships are helping brands and creators measure impact and drive ROI. This interview was made possible by Awin. | | |
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ANALYSIS |
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“We have a rule at Liquid Death that if you expect us to do it, we should not do it,” said the brand's chief media officer Benoit Vatere at EMARKETER’s Future of Digital Summit yesterday.
Vatere outlined the brand’s paid social challenges, why it’s doubling down on connected TV (CTV), and how it plans to build standout creative as it expands into the crowded energy drink space. Here are a few takeaways from the session. |
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PODCAST |
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In this episode, we discuss leading with data versus trusting your team’s creative instinct, how to stand out on social media, and how shopper expectations changed. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. "Behind the Numbers" is made possible by Fetch. |
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