As demand for wellness-led beauty routines continues to grow, retailers are taking an integrated approach in-store to meet consumers’ needs. This convergence is reshaping product assortments and redefining how consumers engage with beauty — blending self-care with self-expression, all while simplifying the path to personalized solutions.
At this CEW Newsmaker, hear how Target's Amanda Nusz, Kevin Wong, and Ryan Beach are working together across categories to create the beauty aisle of the future.