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OCTOBER 21, 2025 |
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What restaurant segment gained the highest sales growth in September? |
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A) Casual dining B) Fine dining C) Quick service D) Fast casual |
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TOP STORY |
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Google has officially eliminated its Privacy Sandbox and removed the remaining 10 Sandbox technologies that were still available, marking an end to its yearslong plan to pivot away from third-party cookies on Chrome. |
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The decision resulted from “low levels of adoption,” said vice president of Privacy Sandbox Anthony Chavez in a blog post. Google will keep a small number of technologies developed in Privacy Sandbox that have seen higher adoption rates, such as Cookies Having Independent Partitioned State (CHIPS) to store cookies per individual website. |
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IN THE NEWS |
Meta withdraws from Media Rating Council brand safety audits. Prior to last week’s exit, Instagram and Facebook feeds were accredited for content-level brand safety by the MRC in June, indicating to brands that ad inventory on Meta’s two dominant platforms was brand-safe. Read online |
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Other headlines: |
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Sponsored ads gain favor, but brands still miss on relevance. Roughly 3 in 5 US consumers (61%) say they don’t mind seeing sponsored ads for relevant brands and products, up 14 percentage points from last year. Read online
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Real-time insights are taking center stage in ad measurement. The shift centers on the merger of marketing mix modeling (MMM) and multi-touch attribution (MTA)—two historically separate tools now converging to deliver a unified, real-time view of performance. Read online | | | |
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INDUSTRY VIEWS |
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AI is changing how consumers discover, trust, and buy. New insights from PartnerCentric show why the next wave of performance marketing will be won by brands that value credibility and connection over sheer reach. This article was contributed by PartnerCentric’s Stephanie Harris, CEO and founder. | | |
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ANALYSIS |
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A growing body of data shows Trump’s tariff-heavy trade agenda is slowing global shipments and squeezing US manufacturers. With the holidays looming, the fallout looks set to hit demand at the worst possible time. |
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PODCAST |
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In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. "Behind the Numbers" is made possible by Fetch. |
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