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OCTOBER 21, 2025 |
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Key stat: 36% of marketers say user-generated content (UGC) is extremely important to their social media strategy, compared with 2% who say the same for AI-generated content, according to an August 2025 survey from PhotoShelter. |
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Beyond the chart: |
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Some 25.9% of US marketers use UGC in social and connected TV (CTV) ads, according to April 2025 data from EMARKETER and Smartly.
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US Gen Zers spend 14% of their time watching UGC, according to an October 2024 survey from Deloitte. |
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Use this chart: Brand and agency marketers can use this chart as justification to prioritize real voices over polished AI, incentivize UGC among their communities, and audit their content mix to ensure it's engaging consumers in the right way. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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