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Didn’t get to attend Advertising Week New York? Don’t worry, we’ve got all the insights you need. Visit our coverage center here. |
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OCTOBER 20, 2025 |
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What is the expected return rate for US retail purchases in 2025? |
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A) 8.9% B) 12.3% C) 15.8% D) 23.1% |
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TOP STORY |
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Social platforms have evolved over the last decade into creator-led entertainment hubs rather than spaces to connect with friends and family. Now, Meta is attempting to revive some connectivity from early social networking, starting on college campuses. |
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In August, Meta partnered with student discount platform UniDays to verify students and connect them with classmates on Instagram. (The company tried a similar concept with Facebook Campus in 2020, but shut it down two years later.) Meta hopes that the partnership will help students meet each other "at a time in their lives where connecting with their new school-based community can be beneficial," according to a release. |
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IN THE NEWS |
The AppleTV and Peacock bundle brings savings to viewers and opportunities for advertisers. With the majority of households only subscribing to around three paid streaming services and cancellations steadily rising, bundling provides a key opportunity to retain subscribers and compete in the fragmented streaming ecosystem. Read online |
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Out-of-home (OOH) might have a chance to curb advertiser distrust. OOH advertising is gaining new relevance as consumers tune out algorithmic feeds and question what’s real online. Read online
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Consumers want ad relevance but are wary of personalization. Despite audience preference for relevant advertisements, users across age groups maintain a generally negative sentiment toward ad personalization, according to a study from Verve. Read online | | | |
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INDUSTRY VIEWS |
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Marketers have more data than ever but less confidence in what it’s telling them. A recent survey from TransUnion® and EMARKETER shows that trust in measurement is stalling and offers ways to get performance marketing moving again. This article was contributed by TransUnion. | | |
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ANALYSIS |
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Target's appointment of internal veteran Michael Fiddelke as its next CEO has sparked debate among investors and analysts about whether an insider can turn around the struggling retailer after nearly three years of disappointing performance. |
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PODCAST |
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On today’s episode, we discuss authentic customer relationships, the benefits of collaborating on loyalty, and how to make folks feel like they are getting the most out of their rewards app. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. "Behind the Numbers" is made possible by Fetch. | | |
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