Hi there,

Marketers say they’re more confident than ever in their measurement strategies—but that confidence isn’t growing. Many are reporting stalled or even declining faith in the accuracy of their metrics, according to new data from EMARKETER and TransUnion^®. 

Based on a survey of nearly 200 US marketers, the report shows how fractured data, a lack of faith from the C-suite, and budget pressures are making it harder to prove performance. Download it to learn how marketers are approaching the challenges of measurement with smarter tech stacks, AI automation, and a renewed focus on ROI.

Best,
Arielle Feger
Senior Analyst, Media Content
EMARKETER 

Created in partnership with TransUnion