In this chart-packed analyst report, learn tips to shape YouTube-first creative, align formats with objectives, and tap tools and partners that make campaigns measurable and safe. |
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OCTOBER 20, 2025 |
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True or false? Consumers who shop only online during Black Friday are less loyal to clothing brands than other Black Friday shoppers? |
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TOP STORY |
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Now that consumers can make direct purchases within ChatGPT, marketers and retailers must reimagine the customer journey once again. |
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“We have to rethink the journey of a customer when they’re trying to discover products,” said Fabio Fiss, vice president of technology at full-service agency Mod Op. “You need to get to your customers where they’re at, the same way that it happened with mobile and the same way that it happened with social. This is an evolution of that, but now it’s a much more sophisticated approach.” |
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IN THE NEWS |
Nearly three-quarters of retailers charge for at least some returns. Retailers should balance the need to rein in the cost of returns with consumers’ growing expectations for returns. Read online |
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Other headlines: |
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Amazon brings shoppable ads to Twitch in livestream commerce push. Livestream commerce is gaining traction in the US thanks to TikTok, a booming collectibles market, and the rise of “shoppertainment.” Read online
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Sales events like Amazon’s Big Deal Days drive impulse shopping. Nearly 1 in 3 (30%) consumers shopped the event “just for fun.” Read online
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AI favors brand-owned sources, underscoring urgency for GEO. Figuring out which channels to prioritize can be challenging given the wide array of sources that AI models draw from. Read online | | | |
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ANALYSIS |
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Last month, Apple unveiled the new iPhone 17 lineup—including a rumored ultrathin iPhone—Apple Watch Series 11, and an assortment of accessories and peripherals. The company’s objective at its “Awe Dropping” event was to display the scope and benefits of its hardware, services, and subscriptions ecosystem. |
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