Hi there,

GenAI assistants are rewiring the digital path to purchase:

• Shoppers are shifting from keyword-based searches to longer, conversational queries.
• And sometimes, they’re skipping site search completely in product research.
• But, opportunities exist to deepen engagement.

Are you ready? Download our new analyst report, “What the Rise of GenAI Assistants Means for Retail Media,” to learn how RMNs and advertisers are turning disruption into growth. Available now.

GET THE REPORT

Enjoy!
EMARKETER

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