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OCTOBER 20, 2025 |
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Key stat: Most (63%) of global social media users prefer short videos from creators, according to a March impact.com and EMARKETER survey. |
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Beyond the chart: |
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Consumers are most likely to watch short-form product videos (90 seconds or less) and read product review posts when researching brands, according to a June EMARKETER survey.
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Short-form video ads are much more likely to catch beauty consumers’ attention (51.1%) than long-form video ads (21.8%), according to a June EMARKETER survey. |
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Use this chart: Even as platforms push longer formats, users still turn to social for short content, which marketers should prioritize when working with creators. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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