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Daily Morning Newsletter

Mon, Oct 20, 2025

Advertising is now less about the transaction and more about the transformation.

What makes brand Moti relevant in 2025?

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense.

Dhanteras and the 9- Karat gold experiment

India's jewellery market saw a subdued Dhanteras with the debut of 9-Karat gold, officially recognised by BIS.

Business of Brands

	ShareChat parent narrows FY25 Ebitda loss by 72%, bets big on micro dramas
	RIL profit up 16% in Q2 on better O2C, retail play
	Ray-Ban maker shares hits all-time high as investors bet on Meta AI glasses boom
	Landmark Leisure bets big on India, plans five entertainment brands by 2026
More on Business of Brands

Digital

	AI deeply intertwined with future of mobile networks, says Ericsson CTO Ekudden
	Meta adds parental controls for AI-teen interactions
	OpenAI's ChatGPT is seeing user growth slow down in the US
More on Digital

Advertising

	Piramal Finance's 'Neeyat Ki Rangoli' campaign celebrates real customers
	Lakshya gets energy boost in Sting's new campaign
	The Muthoot Group's Diwali film pays tribute to soldiers
	Vastramay welcomes Rohit Saraf as brand face
	Kalyan Jewellers celebrates the spirit of Diwali with a star-studded campaign
	Babies explain why moms are top influencers in Himalaya Babycare campaign
	Biswa Kalyan Rath's 'steal deals' lead to regret in Wakefit's new film
	Digjam Suitings unveils first advertisement featuring brand ambassador Deepak Tijori
More on Advertising

Media

	JioStar and Collective Media Network bring Mahabharat to life with AI-powered web series
	Reliance's JioStar flags pressure on TV entertainment ads market amidst FMCG spending cuts
	PVR Inox logs strong quarter as footfalls, content hold firm
	Apple clinches exclusive US media rights for F1 races under five-year deal
More on Media

The People Report

	From 'HUL Street' to Tata's Table: Sindhuu Govindarajan takes on new role
More on The People Report

What's happening at ETBrandEquity

Agentic Marketing 2025

A CMO's tenure has never been more challenging. Today, customers are constantly sifting between channels, and their threshold for a seamless experienc...

Thu, 30 Oct 2025

Mumbai

The Big Leap Collective

The Big Leap Collective is here! As a key part of The Big Leap, this fresh initiative brings together industry trailblazers for game-changing insights...

Thu, 13 Nov 2025

Bangalore

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