Some pointers for beauty brands in the modern social media landscape.

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Friday, October 17, 2025

Social Media Today

Snapchat Shares Insight into Evolving Beauty Shopping Trends

Marketing Dive

Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

Marketing Week

‘Fastest growing part of the business’: Headspace on its expansion into B2B

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring impact.Source

Click Funnels

Personalize Your Marketing with Automated Self-Assessment Funnels

Marketing Dive

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

CMSWire

The CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM Strategy

Answer Engine Optimization is more than SEO 2.0 — it’s a framework for where to spend, who to partner with and how to win inside AI-driven discovery.Continue reading...

Adweek

ADWEEK Reveals 2025 Experiential Awards Shortlist

ADWEEK has unveiled the shortlist for the 7th annual Experiential Awards, honoring the top work in physical experience marketing in 2025. As consumers continue to crave experiences that blend the […]

Adweek

Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?

A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.

Digiday

In graphic detail: How AI is going to shape influencer marketing next year

With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.

CMSWire

Genesys & Scaled Cognition Partner on Agentic AI for CX

Customer experience technology providers join forces to develop more reliable autonomous agents for enterprise contact centers.Continue reading...

Social Media Today

Meta Breaks Ground on New AI Data Center Project

Another major investment in the AI future.

Search Engine Roundtable

Google Read Aloud User Agent Updates Which Services Use It

Google has updated the list of Google products and services that use the Google Read Aloud user agent.

EVENTS & LIVE TRAINING