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Oct. 16, 2025
| This week’s tech news and insights for retail leaders
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NOTE FROM THE EDITOR
All eyes are on Target this year, as the mass retailer enacts a major turnaround effort to reverse declining sales. When soon-to-be CEO Michael Fiddelke outlined key priorities in August, he specifically called out the important role of technology in returning the company to growth.
Now we have a better sense of how Target is utilizing generative AI for everything from merchandise development to its third-party marketplace. Chief Information and Product Officer Prat Vemana spoke with me about how AI is being used to foster human creativity and improve efficiency at Target.
Check out my reporting for a look at how the company is approaching technology during this pivotal moment.
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Dani James
Reporter, Retail Dive
Email
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The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.
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Chief Information and Product Officer Prat Vemana spoke with Retail Dive about the retailer's technology strategy while it undergoes a turnaround.
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Naveen Seshadri, the retailer’s global chief digital officer, took on an expanded role this month.
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Making AI tools available across the company will allow the retailer to focus on creativity, culture and customers, according to CTO Sven Gerjets.
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The hair care company has focused on automating high-volume, low-friction tasks like membership management to free up stylists for more important work.
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As part of a larger partnership, the mass retailer will be available through the AI chatbot’s new Instant Checkout feature.
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A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
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