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Oct. 16, 2025
| This week’s mobile news and insights for marketing leaders
The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.
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Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
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General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.
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What trends, challenges, and shifts do you foresee for 2026? Complete our brief survey. And be entered for a chance to win one of five $250 gift cards.
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A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
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To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
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Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
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The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.
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On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
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