Innovate began as four people around a table in Manhattan comparing notes about the strange new reality of selling on Amazon. The small meetup grew into a two day gathering that keeps the original intent. Brandon Fuhrmann sums up the organizing principle.
Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to achieve growth, says marketing director Andrea Dearden. Source
Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their class pay gap or plan to next year.Source
CX leaders are learning that NPS and CSAT aren’t enough. The real advantage comes from aligning teams, culture and systems around customer impact.Continue reading...
