Google has developed a "P score" to assess different criteria when selecting creators, based on content style and their understanding of the product story.Source
When most people think about B2B marketing, their minds jump straight to metrics: conversion rates, revenue growth, campaign performance. For Tas Bober, founder of The Scroll Lab, success has another dimension.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic.
Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.
