Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic.
When most people think about B2B marketing, their minds jump straight to metrics: conversion rates, revenue growth, campaign performance. For Tas Bober, founder of The Scroll Lab, success has another dimension.
David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to achieve growth, says marketing director Andrea Dearden. Source
