Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand collaborations across TV, streaming and digital platforms.Source
Innovate began as four people around a table in Manhattan comparing notes about the strange new reality of selling on Amazon. The small meetup grew into a two day gathering that keeps the original intent. Brandon Fuhrmann sums up the organizing principle.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
When most people think about B2B marketing, their minds jump straight to metrics: conversion rates, revenue growth, campaign performance. For Tas Bober, founder of The Scroll Lab, success has another dimension.
Google's John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of the API and why there may be recent data slowdowns.
