Oct. 14, 2025
| Today’s news and insights for marketing leaders
Exclusive
A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
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Earnings
AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.
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On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
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The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.
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Exclusive
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
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Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
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59% of CMOs say they have insufficient budget to execute their strategy this year. Explore proven revenue growth tactics that make the most of existing channels and optimize the entire funnel in this webinar.
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