Making the most of live events goes beyond sponsorships as individuals increasingly engage with...

	View in Browser
Monday, October 13, 2025

Marketing Dive

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

Clickz

From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose

Wyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irreplaceable.https://www.clickz.com/wp-content/uploads/2025/10/eTail-11.png

Clickz

Why embracing waste is the secret to marketing innovation and success

PLUS: Insights from Wyclef Jean, Evan Spiegel, and industry leaders this weekhttps://www.clickz.com/wp-content/uploads/2025/10/Copy_of_ClickZ_-_Thumbnails__17_-2.png

Search Engine Roundtable

Microsoft Ads Posts On How To Optimize For AI Search Answers

The Microsoft Advertising blog posted about how to optimize for AI Search Answers.

Marketing Week

Tesco Media invests in creative effectiveness with AI tools and on-site video launch

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments.Source

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Hubspot

Machine learning in email marketing: What drives revenue growth (and what doesn't)

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue.

Digiday

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re …

Marketing Dive

CMOs share what brands get wrong when marketing to Gen Z

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

Chief Marketer

Nine More Brands Popping up at College Campuses This Fall

Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season.

Adweek

Building a Framework for Authentic Real-Time Brand Strategy That Works

This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]

Brian Solis

What Sets AI Pacesetters Apart? An Executive’s Guide To Advancing Enterprise AI

From 2023-2024, I studied how companies were and weren’t evolving in their adoption of generative AI.

Adweek

How Brands Can Embrace and Build on Distraction Culture

This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]

EVENTS & LIVE TRAINING